Petra’s Credentials
Petra Salva is a Certified High-Performance Coach trained through the renowned Robbins-Madanes Training Centre, founded by Tony Robbins and Chloe Madanes. She is also a Master NLP Practitioner, accredited by both the Association for Coaching and Training (ACT) and the ANLP.
Petra’s approach blends strategic precision with a deeply human touch. She integrates Strategic Intervention (SI), NLP, and results-driven methodologies to create powerful, lasting transformation.
Her work is grounded in a profound understanding of the core human needs that shape who we are — and who we can become.
Warm, encouraging, and future-focused, Petra supports her clients in stepping into greater clarity, confidence, and purpose. Her coaching is not just about achieving goals, but about unlocking the highest expression of your potential.
A Distinguished Journey
For more than 35 years, Petra has led pioneering initiatives across the UK and internationally — shaping services, influencing policy, and building organisations dedicated to empowering marginalised and disadvantaged communities. Her leadership has spanned homelessness prevention, social justice advocacy, community development, and human-centred systemic change.
Throughout her career, Petra has carried a deep and unwavering belief: that every person has the ability to change, grow, and rise beyond their circumstances. This conviction has fuelled her work at
every level — from frontline innovation to national leadership — and continues to shape the way she supports clients today.
Guided by compassion, clarity, and a profound commitment to human potential, Petra channels decades of real-world leadership into her coaching practice, helping people step into the most courageous and authentic version of themselves
Her commitment to creating systemic, human-centred change earned her an Order of the British Empire (OBE) in 2019 — a recognition of her lifelong service to some of society’s most vulnerable.
What She Brings to Her Clients:
Drawing from decades of real-world experience, Petra guides her clients through meaningful personal and professional growth. She helps them navigate major life and career transitions, lead with clarity and compassion, and build the confidence and authenticity needed for lasting alignment.
Her work focuses on strengthening core capacities such as:
Stop Delaying Your Success
Whether you’re feeling stuck in your career, seeking purpose in your personal life, or striving to elevate your leadership, Petra’s Coaching can provide the breakthrough you need.
Get in touch today to explore how you can work together to create lasting change.Â